Thursday, 2 March 2017

Audience review of draft film opening

The clip link attached above is of the feedback we received for our first rough-cut draft of our film opening.

We asked four members of our target audience to watch and review out film opening. The four viewers we selected are of our target audience and we therefore asked them to report feedback after their viewing of our film opening.

The main criticism in our feedback was the same for all the members of our selected viewing audience and this was that the duration of the titles were too long. As well as this they all also said about the black screen we have behind the titles. This particular criticism is that it is very plain and it furthermore draws the audience away from our film opening due to the plain aesthetics within the title sequence. This feedback was very good for us to hear together as a group as we now have a clear understanding of what and where needs to be developed.

On the other hand to some criticism we also had a variety of positive feedback from our selected viewing audience. One particular example would be from Rossi as he saw our film opening to have been shot and laid out as if it was a real, professional level film opening due to the narrative structure, clean cinematography and fitting genre conventions. Also another positive example is from Tom. Toms example of something he found affective in our film was the shots between myself and Sabil towards the end. The specific example was the use of match on action and the way in which the camera also focussed both in and at the at times mark the moment by highlighting facial expressions. In addition to the previous point of the clean cinematography, Sophie and Skye said that they liked the shots that had been used in many places throughout. As a group we were happy with the positive feedback as they highlighted many of the things we worked on hard in the editing and filming process.

Reflecting on our feedback as a group we are going to move forward with what we have found out and develop our film further. For example, we are going to implement a montage affect with lots of small cut away shots behind our titles to maximise the time we have for the opening and keep the viewing audience interested and invested within the production.

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