Evaluation question 4

Who would be the audience for your media product?

We decided on our target audience after a long group discussion that the most realistic target audience for our film would be males and females aged 15-25 years of age, who have interest in the genre or interest in aspects similar to any of the genre conventions. Throughout our questioning of people who we believed to be in our target audience we found out that males were the leading gender who were interested in our product. We still aim to appeal to both genders even though our research has given us the qualitative data that males are predominately more interested. Their main interest was due to the rough-cut style and the action implemented narrative that is within our production.

Throughout the duration of our research, we often would follow aspects of stereotypical conventions of the genre whilst gathering data so during production we could maximise the appealing factors that our target audience are interested in and are also used to from similar productions under the same genre. These features consisted of the explicit language and the interesting rough-cut subtexts to the persona of the characters. Specific towards the media technologies aspect one feature was quick cut action shots which were a highlight in our production, especially during the title sequence as we used a quick cut montage affect to create an interesting sense of suspense and action under a tense atmosphere; I have added an example above showing the quick cutting montage over a small set of seconds. The characters in context have personas of older characters but the onscreen characters are the age of 18 years which are around the centre of the target audience so it is relatable for both the younger and older ages of the target audience age range spectrum. This casting was important as it made it relatable as for younger viewing audience members the cast members aren't too old to be not relatable and for the older viewing audience members the cast aren't too young to be again not relatable because the age range of the onscreen casted characters are in the middle of the target age range spectrum.

Our selected genre of Thriller often has graphic content and is not suitable for younger audience members so we have had to ensure that there is a classification on the production to protect those who are not suited to be viewing our product and therefore preventing any negative effects it may influence upon them. We have followed the BBFC guidelines to decide on the right classification for our production. The BBFC; British Broad of Film Classification, is an independent, non-government body which has been used to classify films since its initiation in 1912. These classifications are implemented to insure the protection of viewing audience members who may be too young to be viewing a product as the content may be unsuitable for them. The BBFC classifies the films through age ratings before they are released to public audiences.

The classifications of age are Universal; U, PG, 12A, 12, 15 and 18. We decided that the rating that was best fitting for our production was 15 as the guidelines are as listed:

-Strong / significant violence.
-Frequent strong / explicit language.
-Portrayals of sexual themes / activity / references / nudity.
-Brief scenes of sexual violence or verbal reference to this example.




Our film does not contain many of this but it does have, explicit language and violence so we furthermore added the 15 BBFC classification rating to prevent viewing for audience members who may be too young to view these themes.